How to create popups, fly outs and email opt-ins for your Shopify store
Engage your website visitors and turn them into shoppers. Engagement widgets are a must for all eCommerce stores to maximize the value of your website traffic. Easily design and publish on-page conversion widgets including pop-ups, flyouts, email opt-ins, lookbooks, flyers and more.
ZineAcquire: Shopify App Overview
Designing on brand converting widgets is easy with pre-built templates
You don’t need to be a graphic designer to build beautiful and engaging conversion experiences for your website. Easily leverage our pre-built templates or build your own. It’s easy and fun!
Set rules for how and when pop-ups are presented
From first time visitors, coupon offers for shopping cart abandonment to tracking exit intent where you can capture a visitors attention before they leave your website. Ensure your conversion widgets are adding value to your website visitors and not just an annoying distraction.
Not every customer is ready to buy, build an email list to grow your brand
Great eCommerce stores recognize that not all visitors are ready to buy on every visit. Build an email list to grow your brand into the next big thing.
Absolutely pop-ups work. There's just a lot of misunderstanding about what and how to make pop-ups successful. The key is to embed them naturally into a visitors web experience versus that annoying interruption. By the way, your first pop-up often performs over 30% better.
The average conversion rate for all pop-ups is 3.09%. Source. Imagine converting an extra 3% of your traffic and the impact it would have on your business for growth.
Building your brand takes time and to build a community of raving fans does not happen overnight. Start building your relationship with a newsletter, one of the best marketing channels that you can completely control the conversation. Here is a great book to read: Buyology.
The four most popular pop-ups built are:
1. First time visitors - these are people who haven't subscribed yet to anything.
Provide a coupon, discount, giveaway, or something exclusive like free shipping.
2. Returning visitors - these are people who have subscribed but not yet made a purchase.
Include a subscriber-only discount that is time sensitive to encourage a purchase.
3. Returning Customers.
Great your returning audience with additional special offers, access to limited products, or just a friendly welcome back message.
4. Exit Intent - make a last effort before they leave your page.
By tracking a visitors mouse or page movement, you can try to provide an offer before a visitor leaves to squeeze every opportunity from that visitor.